Speaking Persuasively by Patsy McCarthy and Caroline Hatcher

The Essential Guide to Giving Dynamic Presentations and Speeches

One of our greatest fears is public speaking. It is often greater than the fear of loneliness, the fear of snakes, even than the fear of death. Yet speaking is one of the most powerful means of influencing others in business and in life.

This guide shows how to convert the adrenalin produced by this fear into effective communication in front of small and large groups. Using real examples, it explains how to order your material, attract the audience’s attention, control your voice, use appropriate body language and adapt your techniques for different situations.

FEEL AT EASE WITH PUBLIC SPEAKING
It not only shows you how to speak well, but also how to feel at ease with public speaking.

The book is for professionals in business and the public sector who want to improve their speaking skills.

SPEAK TO BE HEARD, UNDERSTOOD AND REMEMBERED
To succeed in business, your message must be heard, understood and remembered. With its combination of practical tips and case studies from the experts, this guide should help you to become a more powerful and persuasive speaker, whether pitching for business or presenting to the Board.

TABLE OF CONTENTS
Preface

Acknowledgements

Introduction

1. Getting down to business: Think before you speak

2. Getting to know your listeners

3. Persuasive strategies: Calling up the past to make your point

4. Preparing to present

5. Structuring for listeners

6. Using language

7. Using non-verbal language

8. Getting to know your voice

9. Speaking across cultures

10. Using technology

11. Selling your ideas: Proposing and pitching

12. Handling the media

13. Developing leadership through speaking

Appendix

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