Simple Ideas for Making a Real Impact

Most people, at some time in their professional lives, find themselves faced with the prospect of making a presentation to a live audience.

This practical handbook discusses how to deliver powerful presentations.

Power Presentations by Jons Ehrenborg and John Mattock shows you how to:

• build rapport with the audience;
• create a striking and a lasting impression;
• structure and deliver the presentation; and
• adapt presentations for different cultures.

THIS THIRD EDITION INCLUDES:

Designing Visual Aids

Handling Graphic Software

Using Emotion

TABLE OF CONTENTS

Right Brain Training
Introduction

1. What’s going on in your listener’s head? A lot of stuff about himself!
2. What will stick in your listener’s memory? Pictures! Colour and movement! Experiences!
3. What else will reach your listener’s mind and heart? Stories! Emotion! Familiarity!
4. How can you draw your listener into your story Show him where his interests lie…
5. Can you really change your listener’s beliefs? Perhaps… by helping him to participate.
6. How to build, rehearse and deliver your argument Synopsis Afterword Appendices

Synopsis
Afterword
Appendices

ABOUT THE AUTHORS – JONS EHRENBORG AND JOHN MATTOCK

Jons Ehrenborg is an international consultant based in Sweden, dealing with human communication and its effect on business.

John Mattock is a freelance communications trainer specializing in intercultural communications and presentation skills.

Both have clients all over the world and are also co-authors of How to be Better Negotiator (Kogan Page). John Mattock is also author of International Management (Kogan Page).